El Poder del Consumidor

La frase cliché: "El cliente siempre tiene la razón" es eso, un lugar común para muchas empresas, sin embargo, en mercados más desarrollados, no hablo del nuestro, parece ser más y más cierto, un consumidor empoderado que controla los medios de comunicación permite que la frase se haga realidad. Como consumidores está en nuestras manos decidir la continuidad o no de un negocio.

Reproduzco (lo dejo en inglés para no modificar el texto) lo que dice Seth Godin al respecto:

"You get what you pay for

If you don't want spam in your inbox, never respond, never buy anything. Not even if it's a good deal.
If you don't like TV commercials featuring loud aggressive announcers, don't buy what they're selling. Ever.
If you don't want people ringing your door asking for donations, don't give, no matter what.
If you think politics is too nasty and not focused enough on creating value, then don't donate to a candidate that's nasty, even if you agree (and even better, call or write and tell them why).
If you don't like bait and switch marketing, where promises don't match the product, don't buy it.
If you don't like snarky, angry blogs, don't read them.
If you deplore the lousy service at big chains or certain airlines, don't shop there, even if it's cheaper.
There's a new asymmetry, with loud consumers able to connect and actually have an impact.
We're all hypocrites, and we get what we pay for. The market is astonishingly quick at responding to what consumers do (and incredibly slow at reacting to what we say)."